Heard of purple shampoo? Bet you haven’t tried it for your teeth. Here’s how it works:

Colour correction all starts on the colour wheel, where purple and yellow are complementary colours opposite to each other. Applying purple onto your teeth will neutralise the yellow undertones and conceal them, revealing a perceptively whiter shade. Pretty cool right?

We found the perfect shade of deep violet purple, that neutralises yellow.

V34 is the perfect non-invasive whitening solution designed to conceal those pesky yellow stains that you just can’t seem to keep away.

Want a daily whitener that works in 30-seconds? V34 is for you

A fast whitening solution designed for daily use, the same way you would use a concealer for your skin.